Carlos E. Russo

Product Marketing Leader • Go-to-Market Strategist • Builder

From go-to-market strategy to launch execution, I help product teams clarify positioning, align cross-functional partners, and bring products to market with impact.

I build systems, stories, and spaces for what matters.

I help product-led companies bring clarity to complex products through strong positioning, clear messaging, and disciplined go-to-market execution.With 10+ years across SaaS, EdTech, and e-commerce, I blend product marketing leadership with product management fluency to influence roadmap decisions, lead launches, and drive adoption.

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Where I Create Product Marketing Impact

Go-to-Market Strategy & Product Launches
End-to-end GTM planning, launch orchestration, and cross-functional alignment for products, features, and integrations.
Positioning, Messaging & Narrative Development
Defining value propositions and narratives grounded in customer insight and competitive context.
Narrative & Launch Content
Developing launch narratives, messaging frameworks, and content that support adoption and enablement.
Brand & Market Presence
Aligning brand, messaging, and product story to support growth and differentiation.

What I'm Working On

Alongside my product marketing work, I explore creative projects that sharpen storytelling, audience empathy, and narrative clarity.

🎙 Modernhood – Host & producer of a podcast exploring modern fatherhood.
📰 Russo.Report – Writing my digital journal, exploring everything I'm curious about and interested in.
🏢 Hey Russo – Co-founder of a creative agency helping businesses define and launch their digital presence.
🎯 Marketing Consulting – Partnering with startups and growing companies to sharpen GTM, messaging, and positioning.
🛍 Upcoming E-Commerce Brand – Building something cool.

Let’s Build Something Together

I partner with product leaders, founders, and teams who want to bring products to market with clarity — whether that’s launching a new product, refining positioning, or aligning teams around a compelling customer story.For product marketing roles, experience, and case studies — LinkedIn is the best place to start.